Top Free Alternatives to Google Analytics
Stop paying expensive subscriptions for Analytics tools. Discover the best free and open-source replacements for Google Analytics.
Why switch from Google Analytics?
Google Analytics (GA4) is complex, invasive to user privacy, and requires cookie banners. Open-source alternatives are lightweight, privacy-friendly, and don't require annoying cookie consent popups.
Plausible
Self-hosted Free / Cloud Paid
Simple and privacy-friendly Google Analytics alternative. No cookie banners required.
Key Features
- < 1KB script
- 100% data ownership
- GDPR/CCPA compliant
- Public dashboards
Pros
- + Incredibly easy to read dashboard
- + No cookie banners needed
- + Doesn't slow down your site
Cons
- - Lacks deeply granular user-tracking (by design)
- - No custom funnels
Umami
Free / Open Source
A simple, fast, privacy-focused alternative to Google Analytics.
Key Features
- Unlimited websites
- Event tracking
- Real-time data
- Bypass ad blockers (when self-hosted)
Pros
- + Very lightweight
- + Beautiful UI
- + Easy to self-host with Vercel/Supabase
Cons
- - Requires basic technical knowledge to self-host
- - Analytics are relatively basic
Objectiv
Free / Open Source
Product analytics infrastructure
Key Features
- 100% data control
- Self-hostable
- No vendor lock-in
- Community-driven
Pros
- + Ownership of your data
- + Flexible and customisable
- + Cost-effective
Cons
- - Requires server setup
- - Smaller commercial support
Trench
Free / Open Source
Open source analytics infrastructure
Key Features
- 100% data control
- Self-hostable
- No vendor lock-in
- Community-driven
Pros
- + Ownership of your data
- + Flexible and customisable
- + Cost-effective
Cons
- - Requires server setup
- - Smaller commercial support
GoatCounter
Free / Open Source
Google Analytics alternative
Key Features
- 100% data control
- Self-hostable
- No vendor lock-in
- Community-driven
Pros
- + Ownership of your data
- + Flexible and customisable
- + Cost-effective
Cons
- - Requires server setup
- - Smaller commercial support
Matomo
Free / Open Source
Google Analytics alternative
Key Features
- 100% data control
- Self-hostable
- No vendor lock-in
- Community-driven
Pros
- + Ownership of your data
- + Flexible and customisable
- + Cost-effective
Cons
- - Requires server setup
- - Smaller commercial support
Swetrix
Free / Open Source
Google Analytics alternative
Key Features
- 100% data control
- Self-hostable
- No vendor lock-in
- Community-driven
Pros
- + Ownership of your data
- + Flexible and customisable
- + Cost-effective
Cons
- - Requires server setup
- - Smaller commercial support